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BLACK & WHITE

Per Insertion

1X

3X

6X

9X

12X

18X

24X

36X

48X

Discount

 

3%

15%

20%

30%

34%

36%

40%

43%

Full Page

$5,005

$4,855

$4,260

$4,005

$3,495

$3,305

$3,205

$3,005

$2,850

2/3 Page

3,785

3,670

3,240

3,030

2,650

2,500

2,420

2,275

2,160

1/2 Island 1

3,025

2,935

2,570

2,415

2,120

2,000

1,935

1,815

1,725

1/2 Page

2,685

2,605

2,285

2,145

1,880

1,775

1,715

1,610

1,525

1/3 Page

1,930

1,875

1,645

1,550

1,355

1,275

1,240

1,160

1,100

1/4 Page

1,420

1,375

1,205

1,130

995

935

900

850

805

1/6 Page

1,090

1,060

925

870

760

720

695

655

620

2-Pg. Spread

9,490

9,210

8,065

7,590

6,640

6,270

6,080

5,695

5,410

1/2-Pg. Spread

5,100

4,945

4,335

4,080

3,570

3,365

3,265

3,060

2,905



SPACE + 4-COLOR

Per Insertion

1X

3X

6X

9X

12X

18X

24X

36X

48X

Full Page

$6,565

$6,415

$5,820

$5,565

$5,055

$4,865

$4,765

$4,565

$4,410

2/3 Page

5,345

5,230

4,800

4,590

4,210

4,060

3,980

3,835

3,720

1/2 Island1

4,585

4,495

4,130

3,975

3,680

3,560

3,495

3,375

3,285

1/2 Page

4,245

4,165

3,845

3,705

3,440

3,335

3,275

3,170

3,085

1/3 Page

3,490

3,435

3,205

3,110

2,915

2,835

2,800

2,720

2,660

1/4 Page

2,980

2,935

2,765

2,690

2,555

2,495

2,460

2,410

2,365

1/6 Page

2,650

2,620

2,485

2,430

2,325

2,280

2,255

2,215

2,180

2-Pg. Spread

11,830

11,550

10,405

9,930

8,980

8,610

8,420

8,035

7,750

1/2-Pg. Spread

7,440

7,285

6,675

6,420

5,910

5,705

5,605

5,400

5,245



SPACE + 2-COLOR2

Per Insertion

1X

3X

6X

9X

12X

18X

24X

36X

48X

Full Page

$5,630

$5,480

$4,885

$4,630

$4,120

$3,930

$3,830

$3,630

$3,475

2/3 Page

4,410

4,295

3,865

3,655

3,275

3,125

3,045

2,900

2,785

1/2 Island 1

3,650

3,560

3,195

3,040

2,745

2,625

2,560

2,440

2,350

1/2 Page

3,310

3,230

2,910

2,770

2,505

2,400

2,340

2,235

2,150

1/3 Page

2,555

2,500

2,270

2,175

1,980

1,900

1,865

1,785

1,725

1/4 Page

2,045

2,000

1,830

1,755

1,620

1,560

1,525

1,475

1,430

1/6 Page

1,715

1,685

1,550

1,495

1,385

1,345

1,320

1,280

1,245

2-Pg. Spread

10,425

10,145

9,000

8,525

7,575

7,205

7,015

6,630

6,345

1/2-Pg. Spread

6,035

5,880

5,270

5,015

4,505

4,300

4,200

3,995

3,840


1 1/2-pg. island is surrounded by editorial (this is not guaranteed in the Buyers Guide).

2 2-color is cyan, magenta or yellow plus black; for specific PMS color, add $250. Rates apply to ads run in 2008. Frequencies apply to ads run within a 12-month period.


COVERS

2nd Cover

$6,145

3rd Cover

$6,145

4th Cover

$6,330



SPECIAL POSITIONS

Positions specified by advertiser or agency are 10% above black-and-white rate. 12 X contracts take precedence.


POSTCARDS/DISTRIBUTORS

Per Insertion

1X

3X

6X

9X

12X

Postcards 3

$2,040

$1,980

$1,935

$1,885

$1,835

Distributors’ Page 4

595

580

555

525

485

3 Postcards do not count toward display-ad frequency.
4 Distributors only. Must be paid in advance of publication.



PREPRINTED INSERT DISCOUNTS

2 pages

35% discount (off B/W rate)

4 pages

50% discount

8 or more pages

65% discount



CLASSIFIEDS
Employment & Business Opportunities Only

Per inch (1" minimum)

$165

Box number

$110

Classified rates are net, no agency commission. Payment for classified advertisements required with order. Each column is 23/16" wide, three columns per page.


AGENCY COMMISSION

15% of gross billing allowed to advertising agencies on space, color and position. Net 30 days. Commission is not allowed on classified ads or production charges for photographs, artwork, designs and film. Commission also is not allowed on other items, such as artwork, printing, reprints, split-runs, tip-ins or backup of inserts. The publisher has the right to withhold all advertising and editorial inquiries due to late payment. Agency commission not allowed on invoices not paid within 60 days of billing date.



ELECTRONIC MATERIALS FOR DIGITAL ADS

Preferred format: PDF/X-1a.

Platforms: Mac preferred, PC accepted. QuarkXPress, Adobe Illustrator, Adobe InDesign and Adobe Photoshop, in native or high-resolution .PDF format, are accepted. Files created in other formats cannot be accepted.

All fonts and linked graphics must be supplied with the ad file. Graphics should be in .TIF or .EPS format; 4-color images should be in CMYK (not RGB) mode. All graphics must have a resolution of 300 dpi. CTE cannot guarantee print quality of images that do not meet these specifications.

All color ads must be accompanied by a color proof, with a matchprint (SWOP-approved proof) preferred. Other color proofs (digital, color laser, tearsheets) will be accepted, but CTE will not guarantee color accuracy. If no color proof is provided, CTE can have a matchprint made at the advertiser's request and expense.

Supply electronic files on CD-ROM or send them via FTP software. E-mail attachments are acceptable if they meet all criteria above and are no larger than 2MB. Exceptions must be approved by the production department prior to transmission.



STORAGE

Printing materials will be stored for one year after last use.



BLEED SPECIFICATIONS/td>

When preparing bleed ads, there should be at least 3/8" between the trim edge and any type and/or portions of illustrations that must not be trimmed off.



INSERT SPECIFICATIONS

Insert size 8" x 103/4"; trim size 7-3/4" x 10-1/2". Double-spread inserts 16" x 10-3/4". Keep type, etc., at least 3/8" from outside edges and 1/2" from binding edge. Minimum weight of stock: 70-lb. text weight. Maximum weight of stock: 80-lb. cover weight. Inserts requiring backup must be furnished on white, smoothfinish, coated stock. Fold all inserts of more than two pages before shipping unless backup printing is needed.



PRODUCTION CHARGES

Artwork and digital files that do not meet the specifications stated above will be corrected by the production department, and any production charges will be billed to the advertiser. Advertising copy to be set by the production department is not agency commissionable. Advertisers should check with the production department for cost quotes on production charges. It is preferred that all advertising material be furnished complete and at exact size. CTE reserves the right to reject incorrectly sized ads. Any resizing done by CTE will be charged to the advertiser. The publisher is not responsible for typesetting errors or space composition on any display or classified advertising set by the production department, unless a proof is requested before publication. Advertisers whose artwork is received after the advertising deadline may be billed for additional costs if the late copy results in additional printing costs. Production charges start at $75 an hour.



CREATIVE SERVICES

CTE offers advertiser support services such as ad development, typesetting, layout and design. To discuss your needs, contact the production department. Photos, drawings and rough layout must be received with instructions no later than the advertising closing date. Advertising developed by CTE is not agency commissionable.

Width

Depth

Width

Depth

Pg. (trimmed)

7 3 / 4 "

10 1 / 2 "

Page (bleed)

8 "

10 3 / 4 "

2 / 3 Page

4 1 / 2 "

9 3 / 4 "

1 / 2 Island

4 1 / 2 "

7 1 / 2 "

1 / 2 Page

7 "

4 3 / 4 "

3 3 / 8 "

9 3 / 4 "

1 / 3 Page

4 1 / 2 "

4 3 / 4 "

2 1 / 4 "

9 3 / 4 "

1 / 4 Page

7 "

2 3 / 8 "

3 3 / 8 "

4 3 / 4 "

1 / 6 Page

4 1 / 2 "

2 3 / 8 "

2 1 / 4 "

4 3 / 4 "



PUBLICATION AND ADVERTISING CLOSING DATES

Published 12 times annually: January, February, March, April, May, June, July, August, September, October, November (Buyers Guide) and December. Publication dates usually fall on the 25th of the month preceding the issue date, the exception being the November issue, which is published about the 15th of November.



BILLING

Billing is issued on scheduled publication dates. Terms are net 30 days. A late charge of 11/2% per month will be imposed on past-due accounts. Full payment is required for all reserved space whether or not it is used. Advertising will not be accepted from delinquent accounts. In the event the advertiser and/or agency default in payment of bills, the advertiser and/or agency will be liable for all fees and sums of collection, including, but not limited to, reasonable attorney's fees and court costs incurred by the publisher in the collection of said bills. Bills are turned over for legal collection at 100 days. Jurisdiction and venue for any litigation ensuing from advertising placed in CTE shall properly lie in Cook County, Illinois.



SHORT RATES AND REBATES

Advertisers will be short-rated if, within 1 year (12 issues) from the date of first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 1 year (12 issues) from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.



CONTRACT CANCELLATION

Contracts, with the exception of covers and guaranteed positions, may be cancelled by advertiser or publisher on written notice in advance of closing date. Advertiser will be billed for the actual space used within the contract year at the rates shown on the rate card. Other contract and copy regulations apply as indicated in Standard Rate & Data Service, Business Publications Edition. Covers and guaranteed special positions are non-cancelable.



LIABILITY

The publisher reserves the right to hold advertisers and/or their advertising agencies jointly and/or solely liable for payment to the publisher regardless of any restrictions noted by advertisers and/or their agencies in their insertion orders and/or contracts.



PUBLISHER‘S PROTECTIVE CLAUSES

Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) and assume responsibility for any claims or fees arising therefrom against the publisher. The publisher reserves the right to reject any advertising that does not conform to the publication's standards. Any deliberate attempt to simulate the publication's format is not permitted, and the publisher reserves the right to place the word "advertisement" with copy that, in the publisher's opinion, resembles editorial matter. Orders are accepted subject to change in rates upon notice from the publisher. The publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner. Other contract and copy regulations apply as indicated in Standard Rate & Data Service, Business Publications Edition. Failure to make the advertiser's order correspond in price, or otherwise, with this rate schedule is regarded only as a clerical error and the advertiser will be charged based on the terms of the rate schedule in force. No conditions, oral or printed in the contract, order, copy instructions or elsewhere, that conflict with the publisher's policies as set forth in this rate card will be binding on the publisher.





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