AXYZ International announces rebrand to AXYZ Automation Group

AXYZ International announces rebrand to AXYZ Automation Group

AXYZ International, a leading global manufacturer of CNC machines and CNC knife systems, announced the launch of a new brand identity and logo. AXYZ Automation Group is now the official name that represents all three of their brand identities: AXYZ, WARDJet and CNCshop.com.

February 6, 2019

Article from AXYZ Automation Group

AXYZ International, a leading global manufacturer of CNC machines and CNC knife systems, announced the launch of a new brand identity and logo. AXYZ Automation Group is now the official name that represents all three of their brand identities: AXYZ, WARDJet and CNCshop.com. After the successful acquisition of WARDJet in April 2018, a rebrand was deemed necessary to more accurately reflect AXYZ's combined impact on the CNC router and waterjet cutting industry.

A key component to the rebrand is AXYZ's renewed focus in automation, backed by a broad and deep product line of waterjets and CNC routers. A customer-focused approach to producing automation solutions, as well as providing continued product support, realigns the company with the demand that the next generation of manufacturing will usher in. The new logo was redesigned to reflect the integration of both CNC router and waterjet industries, and a forward march into the exciting world of automation.

AXYZ will continue to provide customers with opportunities to automate the fabrication of materials production with the same high quality and level of support as before.

Glossary terms in this article

  • waterjet cutting
    Fine, high-pressure (up to 50,000 psi or greater), high-velocity jet of water directed by a small nozzle to cut material. Velocity of the stream can exceed twice the speed of sound…