Reader Feedback Welcome: Tool Presetting

We at Cutting Tool Engineering truly value reader feedback, be it a letter sent through the U.S. Postal Service, an email or a post to one of our social media channels. The reason is simple: your feedback tells the editorial team here whether we’re meeting your needs with the industry coverage we publish each issue.

CTE also relies on a reader feedback survey conducted by Signet Research Inc., an independent research firm that reaches out to a randomly selected sample of our subscribers to measure their reactions to content in a specific issue of our magazine. This year’s survey, which examined our June/July issue, successfully concluded with 144 respondents.

Signet measures reader reaction to editorial content by asking respondents if they recall seeing or reading each of the articles and columns published in a recent issue of a magazine. Signet then calculates an “Editorial Score” for each piece of editorial content. Generally speaking, a score of 130 or more is viewed as excellent; a score within the 116 to 129 range is considered strong; a score from 105 to 115 is good, and a score from 100 to 104 is considered normal.

Here’s how we fared with our June/July issue.

Excellent: