Specs
Artwork requirements for digital and print advertising.
For availability and placement guidance, visit Advertise, review the Terms & Advertising Conditions, or contact CTE.
DIGITAL
Website Display Ads
File size: Under 1 MB (1,000,000 bytes) per creative
Accepted formats: JPG, PNG, GIF
Supply finished artwork at the exact pixel dimensions below. Keep essential text and logos comfortably inside the edge, and include the final click-through URL.
- 300×250 (desktop, tablet and mobile)
- 300×600 (desktop)
- 320x100 (mobile)
- 728x180 (tablet)
- 970x250 (desktop)
- 320x50 (mobile)
- 728x90 (desktop/tablet)
- Ad Size: 300×1050 on each side (left and right)
- Placement: Full-height sidebar banners on both the left and right edges of the page
- Creative Options: You may submit two separate creatives—one for the left side and one for the right side—for greater visual impact
- Visibility: Desktop only
- Ad Sizes:
- 320×50 (compact viewport)
- 728×90 (tablet/smaller desktop viewport)
- Placement: Fixed banner at the bottom of the screen
- Visibility: Served only on eligible viewport and screen-height combinations; not displayed on every device
- Note: Included with the Wallpaper placement
Industry News Post
Industry News Posts use sponsored content to present a brand perspective while remaining informative and reader-focused.
- Length: 500–1,000 words
- Tone: Professional and approachable; informative rather than purely promotional
- Storytelling: Longer-form examples and mild calls to action may be used
- Links: Up to two (2) advertiser links in the body copy; paid links are qualified with
rel="sponsored"or another appropriate attribute - Analytics: Page-view reporting is available; advertisers may supply UTM-tagged destinations for their own measurement
- Images: Provide original high-resolution images, charts or diagrams separately, with permission to publish
- Author details: Include the author name, title, and a brief bio
- Editorial review: CTE may edit or reject material for clarity, accuracy, disclosure, style, accessibility and technical fit
- Final draft: Submit at least two weeks before the publication date
- Placement: Featured at the top of the homepage feed for one week within the purchased month
- Scheduling: The specific week is scheduled at CTE’s discretion and subject to availability
- Disclosure: Paid content is identified as sponsored; advertising does not purchase or guarantee editorial coverage
eNewsletter Ads
Supply one correctly proportioned high-resolution master for each booked placement. The dimensions below are preferred; larger images with identical proportions are accepted. CTE scales that master responsively inside its 600-pixel email frame. Submit JPG or PNG artwork in sRGB, TXT or DOCX copy, the final HTTPS destination and useful alt text. Keep essential logos and text at least 5% inside every edge. Do not add white bars or stretch artwork to fit.
Source fidelity: CTE may optimize a responsive derivative from the exact supplied master, generally targeting 200–250 KB when practical without materially changing its appearance. If the supplied aspect ratio does not match the booked placement, CTE will obtain proof approval for a crop or request corrected artwork; it will not create white bars, stretch the image or substitute a different version.
- Headline: 3–4 words (must remain on one line)
- Brief Description: 30 words maximum
- Preferred image: 600 × 400 pixels (3:2)
- Email display: Scales responsively to the selected template; supplied dimensions do not determine the final row height
- Composition: Headline, description and call to action remain live HTML; do not bake them into the image
- Preferred image: 600 × 500 pixels (6:5)
- Email display: 300 × 250 pixels
- Preferred image: 1200 × 250 pixels (24:5)
- Email display: 600 × 125 pixels; scales responsively on smaller screens
- Positions: The same specification applies to top and lower leaderboard placements
- Headline: 6–10 words
- Brief Description: 35 words maximum
- Thumbnail: 1280 × 720 pixels (16:9) preferred; this is also the minimum accepted size
- Email display: 240 × 135 pixels beside copy; fluid 16:9 when stacked, up to 600 × 338 pixels
- Video treatment: CTE links the thumbnail to the exact published video and adds its standard play treatment; embedded or autoplay video is not used
Featured Video
Provide a complete, rights-cleared package for a sponsor-attributed CTE video page and promotional placements.
- Video: MP4 preferred; H.264 video with AAC audio, 16:9, 1080p preferred. A high-resolution MOV source may be supplied for production.
- Poster image: 1920×1080 preferred; minimum 1280×720; JPG or PNG
- Accessibility: Provide captions or an accurate transcript
- Headline: 6–10 words
- Description: Approximately 50–100 words
- Attribution: Advertiser/company name exactly as it should appear
- Destination: Final HTTPS landing-page URL, with UTM parameters if desired
- CTE page: Sponsor-attributed video page designed for ongoing discovery
- Promotion: Homepage rotation and an eNewsletter highlight during the contracted period, subject to the insertion order and availability
- Proof: Title, image, attribution, video and destination must be approved before launch
Dedicated eBlast
Dedicated eBlasts are sold as planned deployments and audience access—not by CPM, a promised contact count or a rented list.
- Broad-audience deployment: One send to the eligible CTE eNews audience available at scheduling
- Curated deployment: One send to an agreed audience built from available, verified subscriber attributes and campaign fit
- Privacy: CTE does not disclose or transfer its subscriber list to the advertiser
- Copy: Subject line, preheader, headline, body copy and call-to-action wording
- Images: JPG, PNG or GIF; supply separate high-resolution files plus alt text
- Links: Final HTTPS URLs for every linked element; UTM parameters may be included
- Layout: A PDF, DOCX or annotated image may be supplied as visual direction
- Build: Responsive, table-based email HTML with inline CSS; aim to keep HTML under 100 KB
- Do not include: JavaScript, forms, embedded video, autoplay, external stylesheets or unsupported web fonts
- Images: Use secure HTTPS image URLs and keep total image weight practical for inbox delivery
- CTE controls: Sender identity, required disclosures, physical address, unsubscribe/preferences links, suppression and final technical testing
- Approval: Subject, preheader, body, links and test rendering must be approved before scheduling
- Frequency: CTE ordinarily limits broad-audience email to one list-wide send per day; curated sends may share a date only when audience overlap and frequency remain acceptable
- Final audience: Eligible recipients are determined at scheduling after consent, inactivity, bounce, complaint, duplicate and suppression controls
Sponsored Social
Platform specifications change frequently. These are CTE’s preferred production inputs; the final requirement is confirmed when the post is scheduled.
- Copy: Up to 280 characters preferred, including disclosure and call to action
- Image: 1200×628 landscape or 1080×1080 square; JPG or PNG
- Video: MP4, 1080p preferred, 16:9 or 1:1; captions strongly recommended
- Destination: Final HTTPS URL and exact advertiser attribution
- Disclosure: CTE identifies paid social content as sponsored or advertising
PRINTING SPECIFICATIONS (INCH/METRIC)
Inch dimensions govern production. Metric equivalents are rounded to the nearest 0.1 cm.
| Print Ad Size | Width (in / cm) | Depth (in / cm) | Alt. Width (in / cm) | Alt. Depth (in / cm) |
|---|---|---|---|---|
| Page (trimmed) | 7-3/4" / 19.7 cm | 10-1/2" / 26.7 cm | ||
| Page (bleed) | 8" / 20.3 cm | 10-3/4" / 27.3 cm | ||
| Two-thirds page | 4-1/2" / 11.4 cm | 9-3/4" / 24.8 cm | ||
| Half island | 4-1/2" / 11.4 cm | 7-1/2" / 19.1 cm | ||
| Half page | 7" / 17.8 cm | 4-3/4" / 12.1 cm | 3-3/8" / 8.6 cm | 9-3/4" / 24.8 cm |
| Third page | 4-1/2" / 11.4 cm | 4-3/4" / 12.1 cm | 2-1/4" / 5.7 cm | 9-3/4" / 24.8 cm |
| Quarter page | 7" / 17.8 cm | 2-3/8" / 6.0 cm | 3-3/8" / 8.6 cm | 4-3/4" / 12.1 cm |
| Sixth page | 4-1/2" / 11.4 cm | 2-3/8" / 6.0 cm | 2-1/4" / 5.7 cm | 4-3/4" / 12.1 cm |
| Full Spread Bleed | 15-3/4" / 40.0 cm | 10-3/4" / 27.3 cm | ||
| Half Spread Bleed | 15-3/4" / 40.0 cm | 5-3/8" / 13.7 cm |
Marketplace
Vertical sixth-page, four-color ad: 2" × 4⅓" (5.1 × 11.0 cm).
PDF Submission for Print Ads
Required format: High-resolution PDF/X-1a. No other production format is accepted without prior approval. To request an exact color match, include a SWOP-certified proof. If no proof is supplied, CTE cannot guarantee color accuracy. Use a CTE-approved secure transfer method; email attachments must be 10 MB or smaller.
Production Charges
PDF files that do not meet the specifications stated here will be corrected by the production department at its discretion. Any production charges will be billed to the advertiser. All advertising material must be furnished complete and at exact size. CTE reserves the right to reject incorrectly sized ads. Any resizing done by CTE will be charged to the advertiser. Production charges start at $100 an hour.
Bleed Specifications
For full-page bleed ads, keep all critical type, logos and illustrations at least 3 ⁄8" inside the trim edge.
Insert Specifications
Insert size determined with quote. Keep type, etc., at least 3 ⁄8" from outside edges and 1 ⁄2" from binding edge. Minimum weight of stock: 70-lb. text weight. Maximum weight of stock: 80-lb. cover weight. Inserts requiring backup must be furnished on white, smooth-finish, coated stock. Fold all inserts of more than two pages before shipping unless backup printing is needed.
TERMS & CONDITIONS
Specifications explain production inputs; campaign commitments are governed by the accepted insertion order or proposal and CTE’s current Terms & Advertising Conditions.
