Marketing

Marketing for manufacturers: Let your customers be your marketers

A look inside the launch of a digital marketing campaign.

Expanding ERP capabilities with the Internet of Things

10 ways to improve productivity by integrating IOT into ERP.

Calculating tooling can help manufacturers diversify

Choosing the right tools, and determining the right tool calculations, is vital to overcome diversification challenges and developing new revenue streams.

Cutting tools: A 20th-century business moves into the 21st century

Marcus Ralston explains his outlook regarding three key milestones of the evolution taking the cutting tool industry into the 21st century.

Getting value from waste streams

Making investments to facilitate operational improvements—and financing those investments in a way that preserves cash flow—will be critical to sustainable growth. Here is what manufacturers should consider to make the most of this opportunity when it comes to achieving value from waste streams.

Pandemic, labor and productivity needs are drivers for automation

More than a third of manufacturers say the Covid-19 pandemic is a catalyst for increasing automation, and additional drivers for adding and expanding automation include the need for increased productivity and a shortage of skilled workers, according to a new survey from MC Machinery of Elk Grove Village, Illinois.

Reshoring up in 2020

Despite COVID, reshoring is up in 2020 and by year’s end total numbers should top more than a million jobs coming back to the U.S. in the last decade, according to a new report from the Reshoring Initiative.

USCTI Fall 2019 Meeting: The Millennial and The Mentor

Terry Iverson, author of Finding America's Greatest Champion, discusses manufacturing careers with a millennial who attended the Fall 2019 meeting of the United States Cutting Tool Institute. Terry, who has been involved in manufacturing since 1980, serves as president and CEO of Iverson & Co., a machine tool distributorship and rebuilder in Des Plaines, Illinois.

Among the goals for his book, which was published in 2018, Terry set out to help the industry address the shortage of skilled labor. In his words:

Manufacturers at a marketing crossroads need a simplified message

The most significant marketing challenge of our time is the scarcity of attention from potential customers. Bombarded relentlessly from all directions with too much information, a deluge of products and services, and too many unsubstantiated claims, potential customers have tuned out, dropped out and become all but unreachable. Now resistant to communication, they can’t even process 5% of what is thrown at them daily, maybe even less.