These terms govern use of the Cutting Tool Engineering website and advertising purchased from CTE Publications, Inc. (“CTE,” “we,” “our” or “us”). Our Privacy Policy explains how we handle personal information, and our Ad Specs explain current production requirements.

A. Website Terms of Use

1. Acceptance and permitted use

By using this website, you agree to these terms. You may use the site for lawful personal, professional and business-information purposes. You may not interfere with site operation, probe or bypass security, scrape at a rate that burdens the service, introduce malicious code, impersonate another person, misuse an account, or use CTE content in a misleading or unlawful way.

2. Content and intellectual property

CTE and its licensors retain their rights in articles, magazines, videos, photographs, graphics, trademarks, site design and other content. Ordinary linking, quotation and sharing allowed by law are welcome. Any broader republication, commercial reuse, automated dataset creation, model training, resale or removal of attribution requires written permission unless applicable law clearly permits it.

3. Accounts, submissions and feedback

You are responsible for activity under your account and for keeping access credentials secure. If you submit comments, materials, story ideas, corrections or feedback, you represent that you have the right to provide them. CTE may review, edit, decline, remove or retain submissions for editorial, legal, safety, technical or archival reasons. Unsolicited submissions do not create a confidential, fiduciary or employment relationship.

4. Information, links and availability

CTE works to provide useful, accurate industry information, but content may contain errors, become outdated or reflect the author’s view. External sites and services are controlled by others. The site may be changed, interrupted or discontinued. To the maximum extent permitted by law, the site is provided “as is” and CTE disclaims implied warranties that cannot be supported by the facts.

5. Limitation of liability

To the maximum extent permitted by law, CTE will not be liable for indirect, incidental, special, consequential or punitive damages arising from use of the site. Nothing in these terms excludes liability that cannot lawfully be excluded.

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B. Advertising Terms

1. Scope and order of precedence

These advertising terms apply to print, digital edition, website, eNewsletter, dedicated eBlast, sponsored content, social, video and related services. An accepted insertion order, proposal or contract may contain campaign-specific terms. If there is a direct conflict, the later document accepted by CTE controls only for that campaign. A rate sheet, audience description, forecast or availability discussion is not a reservation until CTE accepts the order.

2. Reservations, dates and placement

Publication dates, closing dates, material deadlines, positions and digital flight dates are those in the accepted order or current editorial calendar. Inventory is subject to availability. Unless an order expressly identifies a guaranteed position, CTE may place, rotate, resize or adapt an ad within the purchased format and device plan. Covers and expressly guaranteed positions may have additional cancellation restrictions.

3. Materials, proofs and advertiser approval

The advertiser must supply complete, accurate and rights-cleared materials on time and in accordance with the current specifications. CTE may reject, pause or request changes to material that is unlawful, deceptive, technically unsafe, inaccessible, offensive, incompatible with CTE standards, or likely to be confused with independent editorial content. CTE may label paid material “Advertisement,” “Sponsored,” “Presented by” or similar. Approval of a proof confirms the copy, artwork, links, attribution and layout shown; late changes may affect timing and cost.

4. Email audience and dedicated eBlasts

Dedicated eBlasts are sold as planned deployments and access to an opted-in industry audience—not as a rental or transfer of CTE’s subscriber list, a CPM buy, or a guaranteed number of contacts. Public audience figures such as “40,000+” provide dated planning context only. The eligible audience is finalized at scheduling and may change because of confirmation status, subscriber preferences, inactivity, bounces, complaints, duplicate removal, frequency controls, suppression, deliverability, law and policy.

A broad-audience deployment uses the eligible CTE eNews audience available for that send. A curated deployment uses agreed attributes that are available and sufficiently reliable; CTE will not invent attributes or add unqualified addresses to reach a requested count. CTE controls sender identity, required disclosures, physical address, unsubscribe/preferences links, suppression and final technical testing. CTE ordinarily limits broad-audience email to one list-wide send per day; curated sends may share a date only when overlap and frequency remain acceptable.

Unless an accepted order expressly says otherwise, CTE does not guarantee attempted recipients, delivered messages, inbox placement, opens, clicks, leads, responses or sales. Security scanners, privacy tools and automated systems can create or suppress apparent opens and clicks; CTE may filter activity it reasonably identifies as non-human and may correct reports after additional processing.

5. Website display and impression-based options

CTE’s standard website offering is a calendar-based placement or share of presence for an agreed format and flight. Traffic, device mix, available pages, ad blocking, consent choices, invalid-traffic filtering, outages and reader behavior fluctuate, so standard placements do not include a guaranteed impression, viewability, click or conversion total.

CTE may prepare an impression-informed or impression-based custom proposal after reviewing current inventory and forecasts. Forecasts and impression goals are estimates, not guarantees, unless the accepted order clearly labels a quantity “guaranteed,” identifies the controlling measurement source and states the remedy. When a guaranteed quantity is expressly accepted, CTE may extend the flight or provide comparable inventory to complete delivery, subject to the order.

6. Measurement and reporting

CTE may report ad-server impressions, page views, plays, email activity and other available measures. Metrics are estimates produced by technical systems and can differ from advertiser or third-party analytics because of time zones, counting rules, consent, caching, filtering, browser privacy, automated traffic and attribution windows. Unless the accepted order names another source, CTE’s applicable serving or delivery system is the controlling source for billing and delivery. Reporting does not guarantee business results.

7. Print and digital edition

Print materials must meet the current dimensions, bleed, color and proof requirements. CTE cannot guarantee an exact color match without the required contract-quality proof. Circulation, pass-along readership, digital-edition use and study results are dated estimates or measurements—not guaranteed exposure or response for a future issue. Mechanical, postal, supply-chain and production conditions may require reasonable schedule or format changes.

8. Sponsored content, links, social and video

Paid content remains subject to CTE review and disclosure. Advertising does not purchase or guarantee independent editorial coverage. Advertiser links in paid placements may be marked rel="sponsored", nofollow or another appropriate attribute. Social-platform and device requirements can change; CTE may adapt copy or media for technical fit while preserving the approved meaning. Platform availability, organic distribution, video plays and engagement are not guaranteed.

9. Makegoods and service interruptions

If a material CTE-controlled error prevents the contracted placement from running as accepted, CTE will work with the advertiser on a reasonable correction, replacement placement, extension, credit or other agreed remedy. No makegood is owed for forecast variance, performance or sales results, invalid-traffic filtering, ad blocking, reader settings, late or defective advertiser materials, advertiser-requested pauses, or events outside CTE’s reasonable control. Any campaign-specific remedy in an accepted order controls.

10. Billing, cancellations and short rates

Unless the accepted order states otherwise, invoices are net 30 days. Past-due balances may accrue a late charge of 1.5% per month or the maximum lawful rate, whichever is lower. The advertiser and its agency are jointly and severally responsible for payment. CTE may decline new advertising or suspend unearned future placements for delinquent accounts.

Cancellations must be in writing before the applicable closing or material deadline and remain subject to the accepted order. The advertiser is responsible for reserved space or services that cannot reasonably be resold after the deadline or that go unused because materials were not supplied. Frequency discounts are earned by actual eligible use during the contract period; if the committed volume is not completed, CTE may bill the applicable short rate. Approved production work, corrections, taxes, shipping and third-party costs may be billed separately.

11. Advertiser warranties and responsibility

The advertiser and agency represent that they have authority to place the order; own or have permission to use all supplied names, claims, data, trademarks, music, images, video and other material; have substantiation for objective claims; and will comply with applicable advertising, privacy, intellectual-property and industry rules. They are responsible for their products, offers, landing pages and collection or use of data after a reader leaves CTE. They will defend and indemnify CTE against third-party claims arising from supplied material or an advertiser’s product, offer or conduct, except to the extent caused by CTE’s unauthorized material change or willful misconduct.

12. Liability, force majeure and law

To the maximum extent permitted by law, CTE’s aggregate liability arising from an advertising order will not exceed the amount paid for the affected placement, and CTE will not be liable for indirect, incidental, special, consequential or punitive damages. Neither party is responsible for delay caused by events beyond reasonable control, including utility, network, platform, labor, transportation, natural-disaster, government or supply-chain disruptions. Illinois law governs without regard to conflict-of-law rules, and exclusive venue lies in Cook County, Illinois, unless the parties’ accepted order lawfully states otherwise.

13. Updates and contact

CTE may update these terms for future orders and site use by posting a new effective date. Changes do not rewrite an already accepted order unless the parties agree. Questions about advertising terms, specifications or a proposed order can be sent through the CTE contact page.