Recovery by the numbers — believe me

In the current political climate of “shoot the media messenger first, and worry about facts later,” reporting the economic outlook of the manufacturing industry takes on renewed importance. Good or bad, up or down, expansion or contraction — CTE reports the numbers that serve as manufacturing’s economic indicators.

Generally, those numbers come from these reliable sources:

• The gross domestic product, which is compiled by the U.S. Department of Commerce Bureau of Economic Analysis.
• The Cutting Tool Market Report, which is produced by the U.S. Cutting Tool Institute and The Association for Manufacturing Technology.
• The Manufacturing Purchasing Managers’ Index, published by the not-for-profit Institute for Supply Management’s Manufacturing ISM Report on Business.
• The CTE Benefits and Salary Survey, which we conduct on a biennial basis by surveying our 60,000-plus print magazine subscribers.

In addition, CTE occasionally reports the results of one-time surveys conducted by various manufacturing-related entities, such as Fictiv, a San Francisco-based company that offers a digital manufacturing platform. The company surveyed 215 manufacturers last year and found that 97% had gained business opportunities as a result of increased demand for medical goods needed to fight COVID-19.

After I cited that last statistic in the Lead Angle of the December 2020 issue, a subscriber questioned me for using “a small survey” as a reflection of the wider manufacturing industry. While I do not agree that the Fictiv survey was small — 215 companies are a decent sample — I did at first think that the person had a point because the source of the survey is certainly not one of the commonly cited sources of manufacturing economic indicators.

I found, however, that I was way off point as I continued to read the subscriber’s critique.

“The magazines start talking negative about forecasts, and it is just another piece of ‘iffy’ facts that start negativity,” the person wrote in the email to me. “I think it’s wrong, but I know you won’t stop because it is an easy-to-get piece of information.”