The CAD/CAM user experience

CAD/CAM software developers are no longer competing only with each other. They are also competing with their customers’ expectations of what a satisfying user experience (UX) should be.

The bar has been set high because customers, particularly those in their 20s and 30s, have a lot of experience with electronic devices, apps and the external services that those apps routinely access. As a result, CAD/CAM users often develop a “visceral radar” that provides near-instant feedback regarding whether or not their interaction with the latest version of a digital product, like CAD/CAM software, is working for them.

At first glance, UX seems like a refurbished acronym for a worn-out concept—user interface. Who hasn’t, at one time or another, fallen for the snazzy UI ploy? A software product that presents well can initially charm, but then you discover there is little depth beneath its glittering surface. UX goes much deeper than that. CAD/CAM UX designers, for instance, explore the myriad ways in which users interact with the software so every aspect of that experience can be refined to make the product easier to use.

For example, a full-featured CAD/CAM program like Mastercam from CNC Software Inc. can have more than 800 separate functions, each with its own name and icon. Whatever the challenge, there is likely to be a function in the CAD/CAM toolbox that can assist and make the job easier. On the other hand, accessing a particular function from such an expansive tool set can be like searching for a needle in a haystack. Busy machinists and CNC programmers may not be willing to spend time hunting for and learning how to use a new software feature. They may find it far less frustrating and time-consuming to employ a more cumbersome, conventional workaround. This is unfortunate, because many of those yet-to-be discovered features provide substantial productivity gains and material cost savings.

A CAD/CAM UX designer’s job is to determine which features users require routinely and put them at their fingertips, while making it easy to identify and activate features that are needed less frequently but also boost precision and productivity when they are called for. UX designers work collaboratively with customers, software developers and resellers so that the CAD/CAM software technology is coordinated, not only with the CNC machinery, but also with empirically determined human factors.

UX designers use a range of scientific tools to understand the work flow patterns of users. These include one-on-one user-observational studies, focus groups and real-time feedback of the work flow habits using permission-based software agents that report what end users are doing with the software on a click-by-click basis. Effective UX designs are not based on assumptions, but rather on hard-won knowledge.