Mahr Inc., a global manufacturer of precision measurement equipment used for dimensional metrology, announced that John Roberts has joined the company as general manager, sales, covering the U.S., Canada, Mexico, and Brazil.

In addition to field sales, he will oversee Mahr's Engineered Solutions business as well as marketing, product management, applications engineering, service, customer resource center, and distribution teams.

The company said Roberts brings a wealth of experience and a proven track record with more than 30 years of experience in the industrial automation sector. He joins Mahr from B&R Industrial Automation, a member of the ABB Group, where he served in a series of progressively senior sales management positions, including managing director of growth markets, senior vice president of sales, and finally, as global product group manager for HMI.

Throughout his career, he has demonstrated exceptional proficiency in product management, sales, and business development. His deep understanding of industrial control technology has been instrumental in enhancing product quality and performance, along with his commitment to driving growth and innovation in global markets.

"Roberts' leadership skills and strategic vision have consistently resulted in enhanced performance, revenue growth, and market expansion," the company said. "He is an advocate for digital transformation and is passionate about delivering customer-centric solutions that optimize industrial processes."