Emuge updates brand name to Emuge-Franken

Emuge updates brand name to Emuge-Franken

Emuge Corp. announcing that moving forward the company brand name will be EMUGE-FRANKEN.

August 18, 2021

Emuge Corp. has changed the company brand name to Emuge-Franken. With the exception of North America, the Emuge-Franken brand name has been in use internationally since 1958, when Emuge acquired Franken, a German manufacturer of milling tools.

Emuge's U.S.A. footprint was established in 1984 when the company introduced its tapping and thread milling products, followed by broader product expansion.

The Emuge-Franken brand in North America will now be associated with the company's line of cutting tool solutions ranging from taps, thread mills and end mills, to carbide drills, tool holders, precision workholding/clamping devices, and other rotary cutting tools. In all, more than 40,000 manufactured items are sold through distributors worldwide.

"North America became very familiar with the Emuge brand associated with threading tools for years, but the name Franken and associated end mills were known to a lesser extent," said Bob Hellinger, president of Emuge Corp. "However, in recent years our Emuge-Franken end mill product sales have grown extensively. As we aggressively continue the expansion of our milling tool portfolio including the manufacture of end mills here in the U.S., as well as in Germany, we have decided to formally change the brand name to Emuge-Franken."

"Emuge-Franken, the innovator of Circle Segment end mill technology, is dedicated to further developing the end mill program to meet evolving market requirements."

Emuge-Franken's North American headquarters is an expanded 50,000-square-foot facility with a technology and training center, tool reconditioning, and manufacturing, including end mills for advanced machining applications such as aerospace, medical, automotive, and energy. The facility provides additional capacity to domestically manufacture special solid carbide tooling and other standard solutions within the Emuge-Franken milling tools portfolio.

For more information on Emuge-Franken USA, phone 800-323-3013 or visit www.emuge.com.