Steady aim

While listening to Brian Plaisance describe the short, dramatic history of DC Machine LLC, these lyrics started running through my head: “I get knocked down, but I get up again/You’re never gonna keep me down.” They’re from “Tubthumping,” a hit song from 1997 by the British band Chumbawamba. Even though Plaisance was still in junior high school when the song came out, he probably can relate to the song’s defiant, never-give-up message.

All images courtesy A. Rooks

DC Machine co-owners Brian Plaisance (left) and Josh Ingram hold an AR 15 5.56 M4 16″ semiautomatic gun barrel.

Plaisance founded the Summerville, S.C., job shop in 2004. Since then, the shop has weathered a couple of near-death experiences: the sudden loss of a contract for which it had initiated a major expansion and the loss of a key customer that began making the same parts DC Machine was supplying it with. In both instances, the shop doubled down, scrambled to replace the lost business and ended up where it is today—mass producing components at full capacity. In the process, it has transformed from a one-man job shop producing small part runs for local designers to a production house making components for the U.S. gun industry, employing 45 people and operating about 42 machine tools.

Moving North

Plaisance, a native of Baton Rouge, La., came to the area to attend the College of Charleston, where he earned a degree in physics. He then enrolled at Georgia Tech in Atlanta, where he earned a bachelor’s and master’s in mechanical engineering. While at Georgia Tech, he returned every 4 months to work at Robert Bosch Corp. in North Charleston as part of a co-op program. After graduating in 2003, he worked at Bosch, which makes fuel injectors, antilock brake systems and diesel engine components. He started in design and engineering but, after a few years, moved into the company’s manufacturing operation.

On the side, Plaisance helped local product designers create part drawings and videos. “It was a one-stop design and manufacturing center,” he said. “Designers would have an idea but no drawings or videos, so I drew them up in SolidWorks and gave them 3D rotations and videos that they could take to investors.” Once the design was approved, Plaisance would arrange for it to be manufactured. Often, that was not a pleasant experience.

“I brought a job to a local shop and he said it would be ready in 2 weeks,” Plaisance said. “I came back 2 weeks later and he said he didn’t have the time to do it. Another shop machined a part wrong. I realized that I couldn’t rely on other people and needed to machine the parts myself, so I opened my own shop. I bought one milling machine and set it up in the back of my house. I literally asked the truck driver delivering it how to turn it on, but he didn’t know.”

Even though it was small, opening the shop was a substantial risk, he said. “I took out three home equity loans on the same day. No one would invest in me. The bank didn’t even know what a CNC machine was.”

Plaisance put sweat equity into his shop—and then some. After working a full day at Bosch, Plaisance would come home and work another full day (or night) at his 300-sq.-ft. shop making motorcycle, medical and aerospace parts. Business grew and Plaisance moved next door to a 1,000-sq.-ft. space and added a lathe. After 5 years, the shop was prosperous enough to stand on its own, and he left his day job at Bosch.

Lights Go On

Plaisance’s first big break came when a local company approached him in 2006 about bidding on a job to produce portable surgical lights for the military. Together, they designed and built a prototype and won the contract. The new business allowed DC Machine to expand into a 2,000-sq.-ft. shop and hire its first two employees, one to assemble the lights and the other to operate machine tools.

In 2009, the shop got what seemed like another big break—a contract valued at about $1.5 million per month to manufacture a hospital bed.

A bar-fed Mori Seiki NL2000SY lathe (right) and a Mori Seiki NL2500SY lathe turn the ODs of gun barrel shafts.

“A North Carolina company selected us to manufacture samples for testing in hospitals,” Plaisance said. “We ordered eight new machines, including a large gantry router and a waterjet. We moved the shop to a 13,300-sq.-ft. space. Then, one day they told us they had raised $16 million but the project would take $38 million, and they were closing up. They said ‘You can try to sue us but there is nothing to collect,’ which my lawyers said was true. That was probably the scariest time I’ve ever had in business. Fortunately, though, by that time we had a bank that believed in us, so we were able to cover our expenses while scrambling to fill all our new machines.”

At that time, DC Machine was starting to manufacture gun barrels. Josh Ingram, an experienced machinist and programmer, had joined the business in December 2010 as shop supervisor. “Josh and I discussed it and said to each other, ‘do we want to advertise for job shop orders, or do we want to make a run at the gun barrel business,’ which was growing rapidly,” Plaisance said. “We decided to make hay when the sun was shining, and the sun has yet to go down.” (See sidebar on the gun barrel manufacturing process below.) Ingram became part owner of DC Machine at the shop’s 10th anniversary celebration in March.

Iceberg Ahead

However, another unseen obstacle loomed for the shop. In 2012, DC Machine was producing a large number of rifle barrels for a local company, which then sold them to gun manufacturers. The business was going strong and DC Machine ordered eight machines, including one El Dorado twin-spindle gundrill machine, two Mori Seiki NL lathes, four Feeler lathes and one Mori Seiki NZ1500 lathe.

A gantry auto loader on a Mori Seiki NZS1500 lathe turns the ODs of shafts on AK-47 gun barrels.

Then, in September 2012, the local company merged with a larger out-of-state firm. “The new company came in, told us we were going to make millions of dollars together, and that we would be best friends,” Plaisance said. “They took pictures of our machines and documented our processes. Then I heard from a machine salesman that they had placed purchase orders for all of our critical machines.

“We knew the writing was on the wall and they soon told us that we don’t want to deal with you anymore,” he continued. “So, once again, we started advertising to fill our machines. We got one customer, then two. We would advertise online and go to gun shows. Now it is to the point where word-of-mouth has picked up, and we’re back to where we were in terms of sales. We’re at capacity every month. We do not work off of contracts because we know they are worthless. We work off of purchase orders. That’s why you see a 40 ‘ banner in our shop that says ‘Quality Equals Job Security.’ “

Full Speed Ahead

DC Machine originally planned to keep 25 percent of sales in job shop orders and the rest in gun parts. However, gun parts account for 96 percent of sales. The company manufactures about 25,000 rifle barrels a month, including ones for Glocks, Uzis and AR 15 barrels offering five different chamber options, six length options, and various steel and outside contour options. The company has also made parts for .22 and .38 caliber pistols.

The shop’s gun barrel sales have been boosted by the failed attempt to tighten federal restrictions on automatic weapons following the mass shootings at Connecticut’s Sandy Hook Elementary School in December 2012. Fear of restrictions and bans drove huge demand for automatic weapons.