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Keith Jennings

Keith Jennings is president of Crow Corp., Tomball, Texas, a family-owned company focusing on machining, metal fabrication and metal stamping.  

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Manager's Desk Columnist
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Published content

When not to listen: People & Companies
Article May 15, 2018 Keith Jennings
When not to listen: People & Companies
Repeat work is great, but shops have to guard against the comfortable complacency that such work can generate at the expense of diversifying its customer base. Said diversification is essential to a shop's growth.
Show vendors some love: People & Companies
Article April 15, 2018 Keith Jennings
Show vendors some love: People & Companies
Finding ways to meet, interface with and show appreciation for customers and vendors can help any business. With Spring, and the hope of nicer weather upon us, CTE Manager's Desk columnist Keith Jennings is eager to leverage the season for promotional and "we appreciate you" events, such as luncheons and open houses.
Learn and don’t repeat
Article January 15, 2018 Keith Jennings
Learn and don’t repeat
Whether or not you believe in New Year's resolutions, starting any new year with optimism and a positive attitude is a worthy idea and can't hurt anything. An important element is applying key lessons learned from the previous year.
Manager’s Desk: Shop owner deals with theft
Article September 15, 2017 Keith Jennings
Manager’s Desk: Shop owner deals with theft
Keith Jennings, who writes the Manager's Desk column for Cutting Tool Engineering, never experienced being sad and mad at the same time until recently, according to his September column. The cause? A trusted employee who wasn't so trustworthy.
Manager’s Desk: Time to awaken the shop
Article August 15, 2017 Keith Jennings
Manager’s Desk: Time to awaken the shop
Much of 2016 and 2017 has been a stressful roller coaster ride for our shop and me and my family as we have fought through a difficult economy—the worst in 30 years. Challenges remain, and business isn't completely wonderful again, but we have more optimism than a year ago, writes Keith Jennings, the Manager's Desk columnist for Cutting Tool Engineering magazine.

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