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Keith Jennings

Keith Jennings is president of Crow Corp., Tomball, Texas, a family-owned company focusing on machining, metal fabrication and metal stamping.  

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Manager's Desk Columnist
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Published content

Manager’s Desk: Smart phone policies for shops
Article July 15, 2017 Keith Jennings
Manager’s Desk: Smart phone policies for shops
For his July 2017 Manager's Desk column, Keith Jennings writes that the greatest concern at his company is the impact cell phones have on shop safety. Another factor is the ease and preference of some employees and customers to communicate via cell phone, bypassing the main phone line and the human or automated receptionist.
Manager’s Desk: The new normal
Article May 15, 2017 Keith Jennings
Manager’s Desk: The new normal
When your primary market tanks to its lowest level in 30 years, the impact can be drastic, according to the Manager's Desk column in the May 2017 issue of Cutting Tool Engineering magazine. Is your shop well managed and in a position to overcome such a hit?
Manager’s Desk: Inspiration from immigration
Article February 15, 2017 Keith Jennings
Manager’s Desk: Inspiration from immigration
There have been days when it was easy to be a pessimist and see the glass as half-empty. But eventually, perhaps when least expected, something provides inspiration and my inner optimism returns. One such event occurred with an employee I'll call "Mario." Manager's Desk Column by Keith Jennings.
Being the face of your shop
Article January 15, 2017 Keith Jennings
Being the face of your shop
Manager's Desk Columnist Keith Jennings discusses the benefits of being the face of your company in the January 2017 issue of Cutting Tool Engineering magazine.
Tougher & wiser in times of turmoil
Article December 15, 2016 Keith Jennings
Tougher & wiser in times of turmoil
While attending IMTS in September, it was nice to meet fellow machine shop owners and managers, many of whom expressed optimism and reported a robust year for their businesses. That was good to hear, considering our market is in the midst of a downturn and requires aggressive management to persevere.
An unexpected role: People & Companies
Article August 15, 2016 Keith Jennings
An unexpected role: People & Companies
This summer has been hectic, both professionally and personally. The business side has been a roller coaster, requiring intense management. Personally, I had the pleasure of seeing my third of four kids graduate from high school and begin developing an interest in our family business.
A Very Formal Visit: People & Companies
Article July 15, 2016 Keith Jennings
A Very Formal Visit: People & Companies
When a good customer requests a meeting at his place, I go. That happened recently, when our shop's account manager accompanied me on a 20-minute trek to a customer's new corporate headquarters for a meeting to review our contract and extend it a few years.
Transactional or strategic?: People & Companies
Article June 15, 2016 Keith Jennings
Transactional or strategic?: People & Companies
We're getting lots of random requests for machined parts, and that segment of our business remains busy. One recent example was a business acquaintance of mine who contacted our shop requesting machining work. I had not seen him in a while and wasn't up to date with his professional activities, but his parts request made it clear he was still freelancing some adventurous projects.
Manager’s Desk: Impacted by illness
Article May 15, 2016 Keith Jennings
Manager’s Desk: Impacted by illness
I generally consider myself to be a positive person. However, these past few weeks have tested my resolve. It's not the roller-coaster daily life as a machine shop owner, but the stark reality of losing employees and friends to serious illness that's been especially hard to take. Thankfully, illness doesn't always mean death.
Good news on the horizon
Article April 15, 2016 Keith Jennings
Good news on the horizon
I'm thankful to share that our machining business has picked up and we're running near capacity. I can't get overly optimistic just yet, but good news nonetheless. We haven't required new equipment, new employees or a second shift, but that could change if business continues at this pace or improves.

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