Author

Keith Jennings

Keith Jennings is president of Crow Corp., Tomball, Texas, a family-owned company focusing on machining, metal fabrication and metal stamping.  

Manager's Desk Columnist
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Articles March 1, 2016 Keith Jennings
Improving employee morale
Whether your shop is busy or struggling to survive a downturn, employees are your best asset. We've had to downsize over the past few months, but a good group remains. Many are handling new tasks, but a reengineering of employees' tasks can be beneficial, driving everyone to work smarter, not harder. It is working well so far, thanks to everyone picking up the slack created by the departed employees.
Articles February 1, 2016 Keith Jennings
The power of relationships
With 2015 being a year of changes and volatility in our market, the importance of strong, supportive business relationships was made even clearer. Longtime business associates became friends, and new business relationships formed with former employees who stayed in touch, neighbors, contacts made through my local chamber of commerce and even my brother's gym-workout partners. These are people who provided helpful insights and became ambassadors of our company, because they got to know us and saw potential.
Articles October 1, 2015 Keith Jennings
Offshoring again
Even with a good fourth quarter and my natural optimism, reports from contacts at some of our larger customers concern me, reports the Manager's Desk columnist in the October issue of Cutting Tool Engineering magazine.
Articles August 1, 2015 Keith Jennings
Lemonade out of lemons
Manager's Desk column covers the ups and downs experienced in the shop this year lead to hard decisions, including staff reductions.
Articles July 1, 2015 Keith Jennings
Shop’s buried treasures
After visiting a few fellow shop owners, Manager's Desk Columnist Keith Jennings found that generating extra cash was a frequent topic of interest -- particularly with the fickle state of the market and governments being desperate to extract additional revenue through taxes and fees.
Articles May 1, 2015 Keith Jennings
Symposium promotes growth
While writing his Manager's Desk column for the May 2015 issue of Cutting Tool Engineering magazine, Keith Jennings attended a 3-day symposium hosted by a key customer -- a large, growing energy company.
Articles February 1, 2015 Keith Jennings
Discounts and increases
I strive to start each year on a positive note, but 2015 sure hasn't taken long to throw us our first challenging management scenario. It requires immediate oversight of rapidly changing economic conditions.