Hanna Lye has been appointed Vice President Brand, Marketing and Communication at Seco. She will report to Stefan Steenstrup, President Seco, and become a member of the Seco Management Group.
Lye holds a Master in Business Administration from the University of Stockholm, and the company said she
"brings a wealth of experience and proven track record in strategic brand, marketing, and communication management. She has consistently demonstrated her ability to drive organizational success through impactful communication strategies."
In her most recent role as EVP Marketing and Communication at Epical, Hanna played a pivotal role in the creation and implementation of a new brand to improve competitive positioning and support business growth. Before, Hanna has held various managing positions within Ericsson, Telenor and IBM.
In Lye’s new role, she will take an active part in strengthening the global brand position for Seco by developing and implementing strategic marketing initiatives, leading the global business marketing function into the digital era, and ensuring consistent execution of the brand identity across all internal and external communication.
”With her extensive background in leading communication and marketing teams as well as her commitment to driving results make Hanna a valuable addition to the team. I am confident that her knowledge and leadership will contribute significantly to our continued success,” says Steenstrup.
