Digital Media
Website Display
Featured Video
Email Newsletter
Email Blasts
Webinar Sponsorship
Digital Magazine Ad Placement
PRINTING SPECIFICATIONS (INCH/METRIC)
PDF Submission for Print Ads
Required format: High-resolution PDF. PDF files must be PDF/X-1a compliant. No other formats will be accepted. To ensure an exact color match, all color ads must be accompanied by a SWOPcertified proof. If no color proof is provided, CTE can have a matchprint made at the advertiser’s request and expense. CTE cannot guarantee color accuracy without a SWOP-certified proof. Supply files via FTP site or email with attachments no larger than 10MB.
Production Charges
PDF files that do not meet the specifications stated here will be corrected by the production department at its discretion. Any production charges will be billed to the advertiser. All advertising material must be furnished complete and at exact size. CTE reserves the right to reject incorrectly sized ads. Any resizing done by CTE will be charged to the advertiser. Production charges start at $100 an hour.
Bleed Specifications
When preparing full-page bleed ads, there should be at least 3 ⁄8" on all sides of the ad between the trim edge and any type and/or illustration.
Insert Specifications
Insert size determined with quote. Keep type, etc., at least 3 ⁄8" from outside edges and 1 ⁄2" from binding edge. Minimum weight of stock: 70-lb. text weight. Maximum weight of stock: 80-lb. cover weight. Inserts requiring backup must be furnished on white, smooth-finish, coated stock. Fold all inserts of more than two pages before shipping unless backup printing is needed.
TERMS FOR ADVERTISING
Publication & Ad Closing Dates
Published monthly. Advertising closing is on or near the 1st of the month preceding date of issue; special sections close the 25th of the month, two months preceding date of issue.
Contract Cancellation
Contracts, with the exception of covers and guaranteed positions, may be canceled by advertiser or publisher on written notice in advance of closing date.
Billing
Billing is issued on scheduled publication dates. Terms are net 30 days. A late charge of 11 ⁄2 percent per month will be imposed on past-due accounts. Full payment is required for all reserved space whether or not it is used. Advertising will not be accepted from delinquent accounts. In the event the advertiser and/or agency default in payment of bills, the advertiser and/or agency will be liable for all fees and sums of collection, including, but not limited to, reasonable attorney’s fees and court costs incurred by the publisher in the collection of said bills. The publisher reserves the right to hold advertisers and/or their advertising agencies jointly and/or solely liable for payment to the publisher regardless of any restrictions advertisers and/or their agencies add to their insertion orders and/or contracts. Jurisdiction and venue for any litigation ensuing from advertising placed in CTE shall properly lie in Cook County, Illinois.
Short Rates & Rebates
Advertisers will be short-rated if, within 1 year (12 issues) from the date of first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 1 year (12 issues) from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that which they have been billed.
Publisher’s Protective Clauses
Advertisers and advertising agencies assume liability for all content and assume responsibility for any claims or fees arising therefrom against the publisher. The publisher reserves the right to reject any advertising that does not conform to the publication’s standards. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy that, in the publisher’s opinion, resembles editorial matter.
