Stereotyping the stereotypes
Any conversation about training and skills development in the metalworking industry tends to stir up emotions. Pretty soon, people are complaining about the same three things over and over: "Our manufacturing plants are stereotyped as dark, dirty and greasy;" "We can't get people to consider manufacturing jobs because we're negatively stereotyped by parents and high-school guidance counselors;" and "There aren't enough available workers with the right skills."