Marketing

Manufacturers at a marketing crossroads need a simplified message

The most significant marketing challenge of our time is the scarcity of attention from potential customers. Bombarded relentlessly from all directions with too much information, a deluge of products and services, and too many unsubstantiated claims, potential customers have tuned out, dropped out and become all but unreachable. Now resistant to communication, they can’t even process 5% of what is thrown at them daily, maybe even less.