Marketing

Cutting tool executive cautions manufacturers about ‘Made in USA’ label

03/21/2017

Author:

U.S. toolmakers should “claim the origin of [their] products,” he said during a speech at an industry event hosted by the grinding-machine and EDM builder Vollmer. Viaud-Murat pointed out, though, that manufacturers should not claim a product is U.S.-made if it isn’t. Doing so could result in legal action against the offending company, initiated by the Federal Trade Commission.

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Manager's Desk: Cheap marketing can have an impact

03/01/2017

Author:

Keith Jennings

Having worked in manufacturing since 1992, I’ve learned many things about machine shop marketing and branding from fellow shop owners. Some spend, literally, no money on marketing while others spend a lot. I’ve also learned what works and what doesn’t.

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Automated Precision names senior VP

Song Chung was appointed senior vice president of global sales and marketing for Automated Precision Inc., Rockville, Md. API offers measurement and metrology equipment and solutions.

YG-1 USA announces personnel moves

In two separate personnel moves, YG-1 Tool Co., Vernon Hills, Ill., recently promoted Shane Hollenbaugh to Executive Director of Sales and hired Bill Pulvermacher as Director of Marketing. Pulvermacher will be responsible for marketing, strategy and brand development.

Why the Web

Sound website design and integration attracts new business and simplifies operations for manufacturers, internet marketing professional Gary Sargent said.

Mfg. needs to shift approach to sales

Technology advancements and the Industrial Internet of Things are making outcome orientation more feasible, according to the Harvard Business Review. For example, when Rolls Royce or GE provide a “power by the hour” engine solution, they are delivering an outcome and potentially more value to the customer.

Technology days: Agie Charmilles 2011

Glynn Fletcher, President of Agie Charmilles LLC, discusses the need for the company's Technology Days event held in late June at its Lincolnshire, Ill., location.

Ring in New Year with new site

02/01/2016

Author:

Dennis Spaeth

We at Cutting Tool Engineering celebrated the New Year by unveiling a major overhaul to the design and functionality of our website, ctemag.com. Sporting a bright new design with larger text and images, ctemag.com is not only easier on the eyes, it’s also easier on the fingers thanks to new navigation and search functionality. In short, finding the information visitors want will take fewer clicks than ever.

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Mahr Federal names new director of marketing

Mahr Federal has named veteran communications professional J. Robin Palermo as director of marketing and customer service. In her new position, Palermo will direct and oversee all aspects of the company's marketing strategies and marketing communication programs as well as the customer service team.

NAM lists top 20 facts about manufacturing

Manufacturers contribute $2.17 trillion to the U.S. economy, according to the National Association of Manufacturers (NAM), a Washington, D.C.-based association representing small and large manufacturers in 50 states. Up nearly 28 percent since the second quarter of 2009, the amount spent by manufacturers leads off the "Top 20 Facts About Manufacturing" posted on the NAM website.

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