Sandvik Coromant appoints Annika Langéen vice president of marketing

Sean Holt, head of sales area Americas for Sandvik Coromant, welcomes Annika Langéen to the vice president of marketing role for the Americas. Annika is responsible for the strategic direction of global marketing and brand positioning for the sales area.

Langéen, vice president of marketing for sales area Americas at Sandvik Coromant, brings her business acumen, strong familiarity of the metalcutting industry and solid understanding of sales and business processes to the Americas marketing team. She joins the team after a productive five-year career delivering outstanding results as the vice president of sales for Nordic countries within the Northern European market where she was well known for her energy, business mindset and customer focus.

Langéen joined Sandvik Coromant in 2014 as regional sales manager South Sweden and was appointed to vice president of sales for Nordic countries in 2016. Experienced in various roles within sales and operations, Langéen is a leader who drives improvements, delivers results and develops people. In her new role, she is accountable for the strategic direction of global marketing and brand positioning. Through her proven track record and dynamic management style, she will continue to elevate the brand and improve the customer experience. Langéen holds master’s degrees in technology management and science, chemical engineering and technology from Lund University in Sweden.

According to Holt, “We are very fortunate to have Annika Langéen in our sales area as VP of marketing. She has built an excellent reputation as a trusted leader and positive role model and is known for building bridges between different functions. I am confident that the winning combination of industry knowledge, sales experience and motivational management style will positively affect for our team, our partners and our customers.”

Langéen concurs: “This new role presents new opportunities for me and I am excited to join the Americas team. My initial priority is to meet our partners and customers to fully understand the unique challenges and opportunities in this market, then translate that knowledge into action. My focus is to further develop our dynamic team of marketing professionals, so we can provide customers with a more personalized and valuable experience wherever they choose to interact with us – whether on the web, via social media channels, at trade shows and events and when visiting our production facilities and Sandvik Coromant Centers for training and other events.”

Her home base is at the toolmaker's Schaumburg, Illinois, office, which is also the location of the Sandvik Coromant Center.