As reported in The Wall Street Journal, nearly 200 parents of high school students in Fort Collins, Colo., recently gathered for “Parents’ Night.” Their children, they were told, could have great, well-paying careers while being “the next generation of makers.” The venue? Woodward Inc., an engine and equipment components plant looking for ways to line up the next generation of employees amid a dearth of manufacturing workers nationwide. “We’re really trying to get after the parents—the parents are influential with their kids,” said Keith Korasick, Woodward’s vice president of operations, who started as a machinist there 26 years ago. “Our message to the parents was, ‘There’s another option.’ You can’t have everybody be a lawyer.”