John Blicha has been named global senior director of marketing and brand management for Eriez. Blicha joined Eriez in 2012 as manager of marketing communications.
In his new role, Blicha heads the company’s global marketing efforts and serves as a member of the Eriez executive management team. According to Lukas Guenthardt, Eriez’ president and CEO, Blicha will be instrumental in developing strategic global and regional marketing initiatives in conjunction with the sales and marketing staff in Eriez’ worldwide operating units.
Blicha’s additional responsibilities include leading the development and implementation of a global initiative under the “one Eriez” umbrella in areas such as product standardization, communications, and the company’s websites.
“John has the breadth of experience and unrelenting drive to take the Eriez brand to the next level,” Guenthardt said. “Given his experience working with Eriez-USA as well as with our magnetic subsidiaries and our flotation group, I am confident that John has what it takes to enhance and grow our unique brand as the world leader in separation technology and solutions.”
Eriez in Erie, Pennsylvania, offers a variety of equipment including magnetic lift and separation technologies, metal detection, fluid recycling, flotation, materials feeding, screening, and conveying and controlling equipment.
For more information, phone 814-835-6000 or visit www.eriez.com.
