Sandvik Coromant, a global leader in metal-cutting tools and solutions, recently announced the appointment of Thomas Henry as the new vice president of marketing for the Americas, effective Nov. 4, 2024.
With over 25 years of leadership experience in the metal-cutting and industrial distribution sectors, Henry brings a wealth of knowledge and expertise to his new role. He joins the Americas team after serving as the global channel marketing manager, where he was instrumental in developing and executing innovative marketing strategies and digital transformations.
In his new role, Henry will be responsible for establishing and achieving the strategic objectives of the sales area, ensuring the use of appropriate marketing channels and developing prosperous marketing activities to support sales growth. His focus will also include executing successful product launches and leading a balanced mix of marketing communication and brand activities.
“This new role represents exciting new opportunities to interact and engage with customers in meaningful ways,” said Henry. “Successful marketing today hinges on delivering personalized experiences that resonate with customers, being present where they are and offering content in the formats they prefer. I look forward to leading our team of digital marketing professionals as we continue to deliver on the Sandvik Coromant brand promise and take a leading position into the future.”
Henry's career highlights include significant achievements, such as the development of a new global channel partner program and receiving the Top Achiever in Excellence of Leadership and Change Management award in 2017.
“Thomas’ appointment will further strengthen our market position and enhance customer engagement across the Americas,” said Veronica Messersmith, president of Sandvik Coromant Americas. “His proven leadership abilities and comprehensive understanding of manufacturing will be invaluable as we continue to innovate and lead in this industry.”
About Sandvik Coromant
Together with our customers and partners, Sandvik Coromant leads the way toward a sustainable future, supplying tooling solutions to the world’s engineering industries. Over eight decades of hands-on experience have given us a wealth of knowledge in metal-cutting and machining. This expertise transforms every challenge into an opportunity for innovation, collaboration and progressive solutions. We aim to create positive change by promoting sustainability, efficiency and growth to shape a future where innovation thrives. Part of global industrial engineering group Sandvik, Sandvik Coromant is shaping the future together.
For more information, visit www.sandvik.coromant.com or join the conversation on social media.
Related Glossary Terms
- shaping
shaping
Using a shaper primarily to produce flat surfaces in horizontal, vertical or angular planes. It can also include the machining of curved surfaces, helixes, serrations and special work involving odd and irregular shapes. Often used for prototype or short-run manufacturing to eliminate the need for expensive special tooling or processes.
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