WIDIA has a saying: "Extreme Challenges — Extreme Results." In the future of what some have coined Industry 4.0, extreme opportunities exist in the digital integration of tooling data and knowledge to the shop floor. Extreme results are possible through integrating accurate, complete tool data, rules, and application knowledge digitally to dramatically rethink and shorten process planning, adding real value to CAD/CAM, CNCs, presetting, inventory management, and more. This is what WIDIA envisions with their launch of its NOVO desktop and tablet application: on demand cutting edge delivery of cutting tool data and expertise for reduced product development and manufacturing lead times.