Dormer Pramet has unveiled a redefined brand identity that the company said marks the beginning of a new era for the company.
The global supplier of cutting tools said that the industry will see the "fresh visual identity and innovative products that reflect our commitment to simplifying messages and enhancing user experiences."
"Certainty at Every Turn" is the company's new brand promise that it said underscores its dedication to delivering reliable product performance and simple, easy experiences for customers. This theme resonates through our entire repositioning effort, ensuring that every interaction with Dormer Pramet is dependable and trustworthy, the company said.
Unified Global Master Brand
Dormer and Pramet brands are now united under the global master brand, Dormer Pramet, to create a clearly defined space in the market, simplifying product groupings and enhancing customer value. Miranda and Precision will remain within the Dormer Pramet’s portfolio as national hero brands.
- New Visual Identity: Our updated corporate identity, includes a refreshed visual style that will be rolled out across our website, packaging, and various touchpoints.
- New packaging: Starting January 2025, all packaging will transition to grey, with our new brand identity. By making our packaging grey, it means that it can be more easily recycled at the end of life.
- Our commitment: Reflecting our core values, we are dedicated to being collaboratively curious, activating ideas, doing the right thing, and going the extra mile for our customers.
At Dormer Pramet, we care deeply about the manufacturing community. This dedication to supporting our growth and resilience is embedded in our brand values and is reflected in our commitments.
Visitors at IMTS 2024 got to experience innovative product displays showcasing its latest cutting tools and solutions designed to improve performance and reduce operational costs.
Interactive demonstrations allowed visitors to engage with experts to understand how our products and solutions can benefit your specific applications. They were also able to partake in storytelling and engagement to "learn about brand values and behaviors through powerful storytelling that highlights our dedication to collaboration, innovation, and customer success.
"During this new era of Dormer Pramet we are focused on delivering certainty to our customers," the company said. "We want customers to be certain they will get a quality tool, certain they can get the information they need quickly, and certain that we will be there for them to find a solution to their tooling problem."
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